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The product's anticipated success ratio on the turbulent markets: A genuine tool for the agile enterprises
Autori: Gabriel-Petru Luca, Ion Verzea, Irina Cozminca
Data aparitiei: September/October 2009
Revista: Environmental Engineering and Management JournalVol. 8Nr. 5
ISSN: 1843 - 3707
Pret: Gratuit    
Format PDF Format PDF
Abstract To become "flexible" is the equivalent of becoming successfully for almost any firm - the activities based on old and traditional product "recipes" are, obviously, excluded. But, in the framework of a global economy crisis, the statistics seems to prove that flexibility is no longer enough in order to avoid troubles. At the same time, another statistics prove that almost 80% of the products are failing at their first release on market. The paper presents a genuine marketing aggregate indicator "The Product's Anticipated Success Ratio", special developed to help the true "agile" enterprises to face - throughout their product concept developing - the challenge of an increasing turbulent global market. Through the main factors had in view inside of that indicator modeling example was the used material - as a friendly environmental approach. To reach this purpose, an assessment questionnaire was used as tool for a market inquiry, on a sample of twelve textile Romanian industrial enterprises.


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