An increased level of environmental awareness by consumers has caused marketing to pay special attention to the deteriorating environment. This is a consequence of markets punishing those companies that fail to consider environmental concerns in their marketing efforts. However, how environmental proactivity is integrated into marketing strategy has been scarcely analyzed in the marketing literature. The present paper aims to fill this gap in the literature by theoretically analyzing the ways in...
Autori: José-Felipe Jiménez-Guerrero, Juan Carlos Gázquez-Abad, Juan-Antonio Mondejar-Jimenez, María Cordente-Rodríguez
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=25815

Measuring progress of the tourism destinations in the area of sustainability has now become one of the major challenges facing policymakers action. Sustainability is a dynamic concept. In fact, in reality, it really can be measured is not �sustainability�, but �progress towards sustainability�, bearing in mind that this is not an ideal target linked to a fixed state of harmony, but a continuous process of adjustment and reorientation of tourism development to achieve the balance between ...
Autori: Juan-Ignacio Pulido-Fernández, Marcelino Sánchez-Rivero, Yaiza López-Sánchez
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=25821

Understanding the influence of environmental factors and human activities on fire occurrence in rural areas is of considerable interest in order to facilitate effective prevention strategies. The newly named Natural Area of Sierra Nevada (both a National and Natural Park) is one of the larger areas of environmental and tourism interest in Spain and includes, among other areas, much of Granada Alpujarra and Almer?­a Alpujarra and the outskirts of the principal ski resort. These areas receive each...
Autori: Esteban Navarrete-Álvarez, José-Manuel Quesada-Rubio, María-Dolores Huete-Morales, ,
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=25822

Agrotourism, a form of tourism that falls within the framework of rural tourism, is based on the tourism taking place on farms with the possibility of doing work with the owners of the farm with this being seen as a leisure activity, educational in nature and of interest to members of many groups. The importance of this kind of tourism resides in the possibility of complementing the income generated from the farm with income produced by the tourism, as well as assuring the conservation of the en...
Autori: Ana-María Campón-Cerro, Antonio Pérez-Díaz, Felipe Leco-Berrocal, José-Manuel Hernández-Mogollón
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=25828

� SUSTAINABILITY IN ENVIRONMENTAL REMEDIATION � EVALUATING THE CLIMATIC CHANGES IN THE HYDROLOGICAL FLOW REGIME OF THE MOLDAVIAN AREAS � ENSURING ECONOMICAL AND FINANCIAL SUSTAINABILITY: STATE FISCAL CONTROL - A WAY TO PREVENT AND REDUCE TAX AVOIDANCE � COMBINED OXIDATION AND ULTRAFILTRATION PROCESSES FOR THE REMOVAL OF PRIORITY ORGANIC POLLUTANTS FROM WASTEWATERS � THE FREE LEVEL UNIFORM POST-DARCY FILTRATION THROUGH A SPHERE-MADE HOMOGENOUS MEDIUM � HSLA ST...
Autori:
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=25838

AbstractThis paper focuses on the relationship between individual factors of environmental attitudes and behavior intentions of touristsvisiting a World Heritage City. We adopt a model based on the Theory of Planned Behavior with three environmental attitudinalfactors (Responsibility, Knowledge and Values) and research data was collected through tourist surveys in Cuenca (Spain).Estimation results show that there is a positive relationship between dimensions of environmental attitudes and behavi...
Autori: Ainhoa Rodríguez-Oromendía
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26188

AbstractToday's society experiences a growing interest in social problems. This leads to the need for companies to assess their impact onthe environment, in its social, environmental and economic dimensions. As a result, organizations are incorporating socialpractices that are used as variables of marketing to attract and retain customers. In this context, the purpose of the present study is twofold; namely to analyze the organizational culture change of the hotels directors because of the requi...
Autori: Isabel María Rosa Díaz
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26190

AbstractThe purpose of this paper is to analyze the impact on rooms pricing of environmental management practices in the hotels ofAndalusia (Southern Spain). Empirical evidence is obtained using a database that was created as part of the project Quality,Productivity and Competitiveness in the Hospitality Industry for Andalusia (PO7/SEJ-02889). From this database, we use asample statistically representative of hotels in the region and applied a hedonic pricing model. The main reason for using thi...
Autori: Alejandro García-Pozo
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26192

AbstractEnergy efficiency in buildings is a key issue in achieving sustainable development. Many decision support methodologies andtools have been developed, mainly based on energy consumption measurements or simulations and rules designed by experts toconstruct Building Energy Management Systems. An extension of this information from raw consumptions to energy efficiency isrequired. In addition, a visual depiction of this information with temporal and spatial resolution, applied to the differen...
Autori: Mark Richard Wilby
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26259

AbstractThe discharge of industrial effluents is a growing concern for companies, policy makers and the sanitary water system due to thepossible damage to environment. In Spain, wastewater discharge made into the sewer network is regulated locally by the SanitaryTax (ST). Consequently, for the latter, regulation and cost differences exist. In this paper, the role of Spanish STs to promoteenvironmental protection through the treatment of industrial wastewater (IWW) is analyzed. The study is focus...
Autori: Irene Carra, Isabel María Román Sánchez, José Antonio Sánchez Pérez
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26350

AbstractIn light of recent environmental crises, companies are rethinking their relations with key stakeholders who live in theenvironments in which they operate. To meet the expectations of groups concerned about the environment, companies must adopta responsible attitude for their surroundings to maintain sustainable development. Environmental monitoring is not always easy,given the many environmental consequences generated by business activities. This study proposes an innovative measurementm...
Autori: Carlos Atienza-Sahuquillo
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26411

AbstractWe reported the results of an isotopic study aimed at evaluating the medium to long-term effects of different water qualities anddeficit irrigation strategies on the ecophysiology of grapefruit in a 7-year-old plantation in SE Spain. For a better understandingof the interaction between nitrogen and salts from reclaimed water, RW, an experiment using natural abundance (δ) of 15N wasconducted. This study showed that in grapefruit crop irrigated with RW leaf δ15N value increased. ...
Autori: Cristina Romero-Trigueros
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26573

AbstractThe problem of noise levels in the home is of increasing interest for reasons of health and psychological well-being, amongothers. This study analyses in detail the meta-data compiled in the Spanish Census of Population and Housing, which provideddata on a large number of environmental variables, including noise pollution in the home. A geostatistical study is conductedfrom the data provided by the latter survey, in which spatial autocorrelation is measured by analytical techniques by us...
Autori: María-Dolores Huete-Morales
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26575

AbstractInterest in the relationship between innovation and Corporate Social Responsibility (CSR) has grown considerably in the last fewyears. The aim of this paper is to analyze the relationship between a company’s technological posture and CSR, as one of themain determinants of technological innovation performance. From knowledge-based and stakeholders’ theories a structuralequations model of relationships was established and statistically tested through Smart PLS on a sample of Spanish firms ...
Autori: María I. González-Ramos
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26576

Abstract Wind erosion, which strongly affects both plant and soil development in arid environments, is dependent on soil properties, wind characteristics and plant cover. In a semiarid zone in SE Spain, a new technique consisting of dusting plants with a forced wind stream reduces tillage and significantly increases productivity. By using a blower once a year, dust is raised and partly retained by plants, and eventually ends up in the understory. To assess the influence of this technique on ...
Autori: Carlos Asensio
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26735

Abstract The recycling and later use of construction and demolition waste (C&D waste) as construction materials present a strategic inconvenience for many stakeholders involved in the sustainable construction. In some countries, the recycling percentage of C&D waste is around 80% of the C&D generated. However, in other countries this percentage is much lower. This complexity requires a better understanding of the recycling dynamic. In the specific case of Spain, the National Inte...
Autori: Nuria Calvo
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26817

Abstract A bibliometric analysis along with a brief historical and modifications overview and scientific applications was carried out to reveal the impact of Brunauer-Emmett-Teller (BET) isotherm on scientific research. The data was based on the Science Citation Index Expanded (SCI-EXPANDED) database of the Thomson Reuters Web of Science. BET isotherm received a total of 10,418 citations from its publication to 2012. Among them, 9,117 (88%) were research articles by 20,108 authors with 95% m...
Autori: Moonis Ali Khan
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=26839

The management of urban solid waste is a growing priority both in large cities and in rural settings, and in developed and developing countries. Many factors can influence the type and amount of waste generated, including population density, level of industrialisation, quality of life of households, type of area (urban/rural) and local climate. In this paper, we introduce an index of solid waste recycling over a ten-year period and examine the influence of several such factors on this index. ...
Autori: María-José Del-Moral-Ávila
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27071

This study analyzed the determinants of eco-innovation in a sample of companies drawn from several sectors of economic activity in Spain and studied similarities and differences in their activity. The analysis used information obtained from the Technological Innovation Panel (PITEC) database created by the Spanish Institute of Statistics. The methodology used showed that although all the variables used in the model were significant for all sectors of activity, their effects were specific to e...
Autori: Alejandro García-Pozo
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27072

Hospitality is the main industry in the service sector in Spain, contributing to more than 10% of the gross domestic product and approximately 12% of all employees. Firms in this industry are beginning to adopt eco-innovations to reduce their environmental impact and optimize the use of natural resources. However, most companies do not have the necessary resources to tackle ecoinnovation on their own and need to cooperate with different agents. The purpose of this paper is to examine how open...
Autori: Francisco José Sáez-Martínez
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27073

There is an increasing social and political awareness of the importance of the development of an environmental responsibility orientation among firms. However, despite a growing interest of environmental management research in Hospitality Industry in the last decade, there are still relevant topics that have not received sufficient attention yet. Research tends to focus on large companies almost neglecting Small and Medium-sized enterprises. Based on evidence from “The Eurobarometer 381...
Autori: Ángela González-Moreno
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27078

There is an extensive literature covering a number of considerations for installing noise barriers to protect living areas. In fact, noise barriers are the most popular mitigation measure on major roads across Europe. This paper aims to review some situations where the use of noise barriers is not fully recommended. Fortunately, there are available wide ranges of technical noise solutions as an alternative to the barriers. What we propose in this article is to create a simple procedure to hel...
Autori: Alina Mihaela Petrovici
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27088

The objectives of this paper are to investigate whether the integration levels achieved by Catalan companies are related to their choice of the options for Management System Standards (MSSs) and to research the relationships of the perceived adequacy of using new MSSs and Business Excellence Models (BEMs) with Integrated Management Systems (IMSs). To test these relationships, data was obtained from 76 organizations which responded to a survey on IMSs, the options for MSSs and the possibilities r...
Autori: Alexandra Simon
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27258

A wide variety of environmental management systems (EMSs) exist today that can be implemented at golf courses in Spain, yet their implementations are not known. The objective of this paper was to conduct an exploratory study to learn about the perception of the present state of EMS applications at Spanish golf courses. An exhaustive study was conducted using a multiquestion paper-based survey that was given to the greenkeepers at 428 Spanish golf courses, and the survey achieved a 13.7% resp...
Autori: Francisco J. Del Campo Gomis
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27529

As it is widely known, according with European directives, the correct approach for waste management is based on a strict hierarchy of prevention, reuse and recycling, energy recovery and final disposal. In that way, all the countries have to strongly move in urban waste reduction and recycling promotion. The principles of the Circular Economy have become part of the European and other extra Europe Countries regulations. The European pack on Circular Economy suggests ambitious objectives by 203...
Autori: Alfonso Andretta
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27785

This paper presents a mapping procedure for determining the environmental impact of flooding in spatial planning. This procedure is applied to a section of the Guadalquivir River in the Quemadillas sector of Córdoba, southern Spain, where flood risks are of great importance because of improper riverside planning and the absence of prevention measures. We performed a comprehensive environmental analysis in conjunction with hydrological and hydraulic modelling using GIS techniques, allowing...
Autori: Antonio Miguel Martínez-Grańa
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27837

The great degree of human development in recent centuries has generated an environmental problem: the spread of human activities through the landscape without sustainable planning. Currently, most natural areas of the planet that are protected for their natural resources have not been impacted by linear infrastructure. The landscape is one of the natural resources that is adversely affected by linear infrastructure. In this short essay, a methodological procedure is described that is easy to ...
Autori: Antonio Miguel Martínez-Grańa
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27990

The objective of this research was to analyze the factors present in occupational accidents occurred at work among Municipal Solid Waste (MSW) workers. Garbage, and rubbish from household waste were considered as MSW. The study was based on a total of 11,935 accidents occurring and reported in the MSW sector during the period 2009-2012 in Andalusia (Spain), as well as a survey of 572 workers in the above mentioned sector conducted in 2009. All the variables included in the accident reports we...
Autori: Antonio López-Arquillos
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=27993

The present study has established a methodology to determine the most environmentally sustainable area for the expansion of a city center using Geographic Information System (GIS) technology. This technology permits the graphical information associated with a municipality to be manipulated, integrated, analyzed and represented in a simple way that is cost effective during the early decision making steps, which analyze the various options regarding the urbanistic planning prior to taking final...
Autori: Marco Criado
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=28028

We used windbreak nets to reduce erosion and sediment transport in a semiarid area. A 13x30thread·cm-2 and 39% mesh net facing the wind increased average erosion reduction up to 72% at a height of 0.4 m in recently tilled olive groves. The use of sonic anemometry techniques for identifying wind movement patterns has rarely been exploited for improving field studies, and much less for windbreaks. Sample components collected in traps placed at different heights and distances from the windbr...
Autori: Carlos Asensio
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=28099

In Spain, most substrates used in the production of plants in containers, are composed of peat in combination with other components such as pine bark, perlite or vermiculite. In order to find alternatives to the use of peat, shredded switchgrass (Panicum virgatum L.) biomass was evaluated as a component of the substrates. Five substrates were prepared with the following proportions, by volume, of commercial substrates:switchgrass: 100/0, 75/25, 50/50, 25/75 and 0/100. Pots were filled with the ...
Autori: Jose Alberto Oliveira Prendes
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=28134

Two dairy farms (one a semi-confinement system and the other a pasture-based system) in the same region of Spain were chosen for comparison from a life cycle assessment perspective. In both cases, cattle feeding was found to be the main contributor to environmental impact in most categories. Additionally, cow emissions to air were the principal contribution to the global warming, fine particulate matter formation and terrestrial acidification categories. Although cow productivity in the pasture...
Autori: Amanda Laca
ISSN: 1843 - 3707
http://www.ecozone.ro/reviste.php?RID=28243