Equilibrium and kinetic studies regarding the sorption of the copper phtalocyanine dye Alcian Blue 8 GX were carried-out within batch experiments. The sorption equilibrium revealed that the pure natural clay can uptake up to 18 mg of Alcian Blue 8 GX per 1 g mass of clay. The cationic dye sorption was best fitted by Freundlich model that is applicable to sorption on heterogeneous surfaces (surfaces with non-equivalent energetic sites). The pseudo-second order kinetic model may be efficiently used to predict the kinetic of the dye Alcian Blue 8GX sorption by the studied clay.